www.skh-gmbh.de
SKH GmbH
Rebranding and new online presence for a university-affiliated mid-market green chemistry company.
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Briefing
SKH GmbH is an application-oriented R&D affiliated institute of the University of Regensburg. The interdisciplinary team of scientists is involved in the development and adaptation of sustainable products, chemical processes and extracts for industry. Its customers primarily include companies in the cosmetics, detergents and pharmaceuticals sectors.
Following an internal restructuring, the company's visual identity was to be modernized with a rebranding and a new website developed with a focus on the new core activities.
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Concept
Based on the existing design, we created a new corporate identity that represents both the technical and sustainable fields of activity of the Green Chemistry company to the outside world. We gave function to the new color scheme as a visual assignment of the two focal points "Formulation" and "Phyto".
The vertical dividing line of the existing logo was given a supporting role as a graphic element and visual grid. The choice of a modern, sans-serif font emphasizes the technical - scientific impression.
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Website
The layout of the website is based on a grid system that gives context and framework to individual page elements. Discreet animations and interaction options stage the scientific topics in an appealing and at the same time informative way.
SKH GmbH is a specialist for special solutions, which is why customers from industry usually turn to them for contract research. In order to provide their interested parties with a cross-section of their ongoing and completed projects, we built a project overview.Appropriate for an innovation-driven company, new research results can be published in a newsroom.
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Results
Using the Webflow CMS enables the SKH GmbH team to quickly and easily change content on their website and publish new projects and articles without much effort.
The structured presentation of activities and projects makes it easy for interested parties to find the right contact person. The integrated multilingualism allows the company to position itself as an international specialist and to grow further in the future.
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Feedback
"Our new website is now worlds more modern, creative and authentic."
Dr Marcel Flemming
Thank you for the focused and professional collaboration! Our new website is now worlds more modern, creative and authentic. This was only possible because of your willingness to get in close contact with our company and our content, and then to realize all this holistically, in an iterative process, in an aesthetic and serious form. Gladly again at any time!
