www.puramundi.de
Pura Mundi
Green and clean - without compromise. Pura Mundi develop sustainable cleaning concentrates with convincing cleaning results. We were able to accompany the start-up from the very beginning and provide comprehensive creative support from branding and packaging to a detailed e-commerce website.
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Briefing
The team behind Pura Mundi has set itself the task of combining the factors of sustainable household cleaners with unprecedented cleaning power. A new brand that revives the joy of cleaning and stands out from the masses of conventional household cleaners and solid concentrates with new approaches should lay the foundation for a successful launch of the product range.
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Concept
Following in-depth market analyses and an extensive brand workshop, we developed the brand strategy and visual identity for the start-up.
Mascot
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Website
The brand comes to life on the website, which we designed as a lean e-commerce one-pager for a quick launch. Small visual details and animations contribute to the storytelling, the presentation of the products and their application. The ordering process is simple and straightforward.
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Results
Pura Mundi's products are very popular and have already been included in the permanent range of some retail outlets. We look forward to accompanying the ambitious team on their further journey and are excited about the next milestones.
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Feedback
"Perfection down to the smallest detail! Navigator Studio has done an incredible job for our Pura Mundi brand—branding and website, including the online store, are absolutely top-notch!"
Theresa Höß
Perfection down to the smallest detail! Navigator Studio has created something incredible for our Pura Mundi brand—branding and a website, including an online store, of the very highest caliber! Everything was executed with the utmost care, creativity, and professionalism! What was particularly impressive was that all of Timo and Markus’s brilliant ideas came from them! We couldn’t be happier, and you’ve far exceeded our expectations! Thank you so much, Studio Navigator—the next project is definitely coming your way!
